Is Long Lasting Lip Color Better?

Ooh la la, lipstick. It brightens our faces and makes us feel feminine. So what's not to love? Well, frankly, we could do without the constant reapplying— which is a hassle whether you're busy or just plain lazy (and there's no shame in that). Semi-permanent lipstick to the rescue! Remember the early versions we were so eager to try? We're thrilled to tell you that the products on the market now will no longer have you looking like the Batman character, The Joker, after a single cup of joe. The semi-permanent color stays in place perfectly without feathering or leaving your lips parched. So apply away— and just once at that— for great-looking lip color that lasts. One customer relates her story below:

"I get on a train at 7:40am and don't arrive home until 7:40pm or later each evening. With my hectic work schedule, I seldom have time to check, let alone reapply, my makeup— so this is the product for me. The consistency is smooth and creamy, I love the packaging, and the color is perfect for my skin tone. I was pleasantly surprised when my husband noticed my new lip color at the end of the day and said I looked great."

The beauty industry keeps working away at new formulas to give semi-permanent lipstick more staying power and yet still keep the color moist. Among the latest: Lipsense™ Lipcolor has special plant ingredients to help the color last; it also contains more pigment than most lipsticks. It has an active ingredient that evaporates slowly, giving the color time to set without drying out. You will have to reapply the new semi-permanent lipstick only once or twice a day.

A luxurious semi-permanent lipstick instantly offers maximum color impact to your lips and provides excellent coverage while moisturizing. The creamy texture protects your lips all day long and creates the intense, long-lasting impact of eye-catching shades.

Why doesn't my current wax lip color stay on?
Traditional lip colors use a wax formula. Whether it's rose wax and/or beeswax (a "natural" favorite of Aveda, Origins, The Body Shop, Etc.) or mineral oil or lanolin. It's the wax that makes the lip color glide on. A high wax content, in combination with a hot day, and your lip coating is gone in an hour. Why? Wax melts in heat. So whether you are hot, or the day is hot, wax will melt. And the more wax there is, the more there is to melt.

The wax does not adhere to your lips so the colour ends up everywhere but your lips— like cups, glasses, clothing or skin— as well as your teeth. Not a good look.

Traditional wax lip colors are not waterproof. Swimming, eating, drinking or just wetting the lips will take the lip color off. Once the color comes off you reach for the lipstick to re-apply. Repeated application of this wax formula causes dry lips. When the wax dries on your lips, your lips dry out. The lips are an extremely vulnerable part of the body, and lipsticks should provide protection. A good semi-permanent lipstick will moisturize the lips and shield them from the sun. Your wax lipstick can't do this as it doesn't stay on long enough.

There is a better way! Long lasting lip colors are offered in a wide variety of captivating shades, allowing for carefree beauty that lasts throughout your day! Use three layers of an individual shade or layer a combination to create your own signature color. LipSense™ liquid lip color comes in a wide variety of colors in a beautiful ¼ oz. tube.